After nearly a decade as cellarmaster of an elite Paarl based estate and creating award-winning wines, acclaimed South African winemaker Arco Laarman ventured out and created Laarman Wines to further his passion for the art of winemaking.
The Cluster Series, Laarman’s maiden brand release, pays tribute to the spirit of collaboration that has defined and inspired him over his 20-year career in the South African wine industry.
Being a freestanding brand not tied to a particular estate allows him to source grapes from a variety of regions, taking the strengths of each specifically chosen vineyard into account. This creates freedom to be able to cherry-pick grapes from a range of unique wine-growing regions and terroir.
In 2018 a flagship range of premium terroir-driven wines from the 2017 vintage will further bolster Laarman’s portfolio.
While the brand identity of the premium range is still under wraps it will dovetail neatly with the concept of the Cluster Series.
“The Cluster Series is my way of bringing together quality grapes, my winemaking skills, my family and my friends in the industry. Not only does a cluster represent a bunch of grapes, but it is a constant reminder that none of us can succeed on our own, in isolation. One grape alone can’t fill a bottle of wine!”